101 Black Friday Digital Marketing Tips to Drive Sales in 2020

Jon Clark
25 min readOct 7, 2020
Black Friday shopping

Coronavirus inspired more and more companies to move online, a process that was already well underway. The result? Shopify CTO Jean-Michel Lemieux Tweeted out:

“As we help thousands of businesses move online, our platform is now handling Black Friday level traffic every day!”

So, whether this is your first Black Friday Cyber Monday (BFCM) or one of many, here’s over 100 tips to help you make the most from the holiday season!

Black Friday Cyber Monday Coronavirus Considerations

There’s a lot of considerations this year for how coronavirus will impact BFCM. Here are some things to keep in mind.

Black Friday Vs Cyber Monday 2020

Whether Black Friday or Cyber Monday wins out this year will depend on a few factors.

  • Will social distancing, masks, and limited capacity shopping dwindle the popularity of Black Friday?
  • Will more people participate in Cyber Monday to avoid potential exposure to coronavirus?
  • Will more people go out for Black Friday because they expect items to be stocked at brick and mortar locations?
  • Will people have less brand loyalty because supplies are so limited that they can’t be choosy? Example: Is it better to buy any brand of headphones vs a particular brand just because a particular brand may be sold out.

Amazon Moving Prime Day to October

Another big consideration is that Amazon has decided to move Prime Day 2020 up to Oct. 13–14. From September 28th, 2020 to October 12th, 2020, Prime subscribers who spend $10 on particular goods from small businesses on Amazon get a $10 credit that can be used toward almost any purchase on Prime day. There’s even a dedicated Amazon.com/SupportSmall page dedicated to the promotion.

Yearly Black Friday Cyber Monday Tips

Luckily, the coronavirus shouldn’t undermine a business that’s been prepping all year. Here are some measures you can take 24/7 365.

Coupon Pages

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Jon Clark

#girldad, Digital Marketer, Entrepreneur & Blogger. Founder of @FuzeSEO and @NomadCoffeeClub. Contributor @SEJournal and @Forbes.