International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application.
The fundamental practices of SEO are meant to address:
- Technical issues to increase site crawlability.
- Content optimization to improve keyword usage.
- Acquire quality links from external sites to accumulate site equity.
Most of these practices still apply to international search engines because all bots must be able to crawl a site, seek relevant content and examine links from external sites.
I know what you’re thinking. This is another post about hreflang implementation, right?
Wrong. I’ll leave that to others who have written extensively about hreflang.
A few extra, less-talked-about techniques allow a country-specific site a slight edge over other sites.
To begin crafting a strategy, you first need to determine your target regions.
Next, you must decide which languages you will make available to those regions. This is critical because it allows you to lay out the entire project starting with URL structure.
