A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine optimization. Structured data: Makes it easier for search engines to understand your content and index it properly. …

Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase. With remarketing, you target google ads to already engaged audiences…

What’s in a presentation? Everything! An impressive presentation can make or break your marketing strategy. Brands distinguish themselves from their competitors because they dominate the marketing industry with their informative and enthralling presentations. Now, to impress your audience, you need a strong presentation. So, if you’re still attempting to put…

Conspiracy theories are everywhere online. Few are shockingly true, most are not, but one shared trait among all conspiracy theories is that a simple truth could be mixed up in a murky sludge of fact and fiction. This is especially true for conspiracy theories related to search, Big Tech and…

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work…

As a business, email as a form of communication is a powerful tool. It can help promote your business, nurture relationships with customers, and can help strike up conversations with new clients. Cold outreach campaigns are a way to introduce your business to your target audience. …

Social media is undeniably a powerhouse in modern-day business. With a new generation of businesses created via the birth of social media, it’s something that will forever be around as long as the internet continues to exist. Brand awareness is essential for any business to gain popularity, drive traffic to…

The secret’s out! Videos are the most popular types of content online, and an average person spends 100 minutes a day watching online videos. Have you got on board yet? Brands cannot survive the strife competition across digital platforms without a well-designed video marketing plan in place. …

UX design, otherwise known as user experience design, is the process of improving user satisfaction by enhancing the pleasure, accessibility, and usability provided when a user interacts with a product. As we enter another year, it seems like a good time to assess what 2022 will have in store for…