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Let’s take a minute to talk about title tags.
A strong SEO campaign is crucial for your business because it increases visibility, drives traffic and directly impacts your revenue. If you’re looking to run a solid SEO campaign, which we know you are, then there’s one critical element that you can’t miss.
Your page’s title tags.
Title tags are HTML elements that state the title of your web page. They’re essential for showing up in search engine result pages, and for your audience’s ability to easily find you. The right title tag will tell your audience what to expect before they ever click on the link. Your title tags have the power to directly impact your click rate, and eventually your bottom line.
There are good title tags, and then there are bad ones. Of the ways you can get title tags wrong, and one of the most damaging, is using duplicate title tags on your pages.
Unique Pages Need Dedicated Title Tags
Each of your web pages serves a different purpose, even if it’s attracting a slightly different niche area of your market to the same lead capture form. The point is, if you could do it all with one page, you probably would. Your effort spent in differentiating your pages is in vain if you don’t create individual title tags…
