How We Can Support Women in SEO: Advice for Women, from Women

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace.

Although the event helped celebrate the achievements of women in SEO, the work still isn’t done.

Women in Local SEO

In our upcoming Local Search Industry Survey 2022, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also found that “ men outnumber women by more than 2 to 1 in SEO “.

The gender imbalance also means it’s often harder for a woman to progress their careers in SEO too. Results from our Local Search Industry Survey tell us that nearly 80% of male respondents described their roles as Senior-level, compared to just 60.7% of women. On average, a higher proportion of females described their SEO-based positions as Junior (8.6%) or Mid-Level (30.7%) than men (2.9% and…