Ingenious Video Marketing Trends You Cannot Afford To Miss In 2022

The secret’s out! Videos are the most popular types of content online, and an average person spends 100 minutes a day watching online videos.

Have you got on board yet?

Brands cannot survive the strife competition across digital platforms without a well-designed video marketing plan in place. With more and more consumers turning to video content to trust a brand, you cannot afford to be on the fence anymore.

So, jump the bandwagon, and to give you a little head start, here are the top video marketing trends for 2022.

Social Media Stories

You can run, and you can hide, but you cannot escape the popularity of social media Stories.

Stories showcase the personality of brands and create personal connections. Stories are meant to be casual and fun. However, they can be highly interactive and feature questions, such as the Q&A feature of Instagram. You can even include polls to get ideas on your new product line. Moreover, you can ask your social media followers to tag you in their Stories when they are using or wearing your products.

What’s more, you can share videos or audio content that you liked on your social media Stories to give your brand a human personality. For…