Learn the Secret of Twitter Humor [From the Brands Who Do It Best]

Who doesn’t love a good laugh?

Especially during tough times like these.

Maybe there are one or two curmudgeons out there, but for the most part, humor is a defining aspect of the human condition. A little wit can forge an instantaneous connection between two people and break up awkward silences. It’s this ability to build relationships that has businesses leveraging the power of a good laugh to bring exposure and awareness to their brands on social media,

In the age of social media where brands have but a few seconds to capture their audience’s attention, humor has become a winning marketing strategy. That’s because when something is funny, it immediately grabs our attention, stops us in our tracks, and causes us to react. It’s a very human experience, which is key to understanding why humor works so well online.

When we take a step back and really look at why social media is such an effective marketing tool, we can see that so much of it has to do with humanization. The goal is to be relatable, accessible, and authentic. Humor is one of the few things that can accomplish all of this at once!

Taking a humorous approach to brand awareness can feel a bit risky, like it’s a PR disaster just waiting to happen. And while getting humor…