Remarketing audiences are groups of site visitors who have previously visited your website. These prospects have an apparent interest in your products, and all you need is to place your ads strategically to gently push them towards completing a purchase.
With remarketing, you target google ads to already engaged audiences at the right time without seeming pushy or invasive. However, to gain all the benefits of this marketing tool, you must start with the right audiences.
Google ads remarketing is among the top Pay-Per-Click (PPC) trends in 2022.
We can attribute this success to the fact that Google ads remarketing is increasingly simple to do.
Secondly, it reduces the cost-per-acquisition by up to four times compared to standard display ad options.
Your customers are unique individuals, but they have similar behaviors that allow you to round them up into target audience groups. You can categorize them using broad behavioral criteria or, better yet, break it down to every step of the conversion funnel.
Different Remarketing Audiences in Google Analytics
Let’s get into the remarketing audiences you should use to increase brand awareness, boost sales activity, or achieve higher…
